Even just to search for that one thing.
For me it's always been about simple and easy. You can even have a ton of information on your site if it's set up simple and easy. Extreme Terrain's website is just that for me. Which is why I keep going back to them when searching for my Jeep parts.
Neil and I just purchased a set of 4 Rubicon Xpress shocks and a Rugged Ridge leaf spring shackle kit for our YJ build. It was super easy to find what we needed and I love their quick shipping. You can search by part or by vehicle. Their website is simple and it's easy to navigate with not a whole lot of "junk".
We are in the process of installing the Barricade front and rear bumpers on the YJ now. We will have a YouTube video coming soon on that. But first we are off for a month of exploring, adventure and wheeling.