The Jeep brand is like no other out there. Jeep’s core values are freedom, adventure, authenticity, and passion. As Jeep owners throughout history, we have learned "Go Anywhere, Do Anything" is more than just a slogan - for Jeepers it’s our way of life. I have embraced that way of life and it has changed me. I have experienced amazing adventures, met some of the greatest people who are now my lifelong friends, and found my passion in all things Jeep. Those core values are a reflection of myself. It’s a connection like no other.
The Jeep Brand has embodied those four core values into the DNA of every Jeep they make. Not just the Wranglers and their predecessors but the Compass, Cherokee, Grand Cherokee, the Renegade and so many more. The one thing that ties all those Jeeps together is the Trail Rated 4x4 Badge and we need to appreciate ALL of those Jeeps because they all are so capable and unique in their own ways. Sometimes people joke about the badge, and you need to realize it’s not just a badge they stick on the Jeep. It is earned.Every Jeep vehicle with that Trail Rated 4x4 badge has
succeeded against a series of grueling tests in five categories: Traction, Water Fording, Maneuverability, Articulation and Ground Clearance. Jeep says trail rated is a methodology a guarantee and a recognized standard for proven off-road capability that Jeep 4×4 vehicles must meet. Trail Rated is an industry-leading methodology initially established by the Nevada Automotive Test Center (NATC) and Jeep Engineering to objectively measure off-road performance for all Jeep vehicles. First the testing begins at Jeeps US Headquarters where the Jeeps endure the bitter angry cold weather in Northern Michigan. then it’s out to some of the most challenging terrain on earth. The Rubicon Trail located high in the Sierra Nevada Mountains, the Rubicon Trail is 22 miles of incredible rocky, grueling beautiful landscape. It’s a natural off-road adventure park populated by massive rocks and unforgiving boulders. Weather and constant use mean the trail is always changing to provide new challenges for vehicles hoping to be Trail Rated®.
Jeep says, "Pushing our vehicles as far as they can go is part of the Jeep Brand DNA.” They strive for groundbreaking capability so we as Jeep owners can pursue our exhilarating adventures. Jeep says their vehicles will continue to be tested to battle everything you may encounter.
There are consistent and reliable measurements of off-road performance that include a combination of natural and controlled field tests on demanding terrain, as well as computer-simulated evaluation tests.
If a Jeep vehicle is affixed with the trail rated badge you know it has passed the test in five performance categories.
Traction that tells you that vehicle is capable to conquer some of the toughest terrain in mud, sand and on rocks.
Water Fording features additional electrical and body sealing along with a high air intake to help you navigate streams and flooded underpasses.
Maneuverability means that Jeep is capable to navigate narrow gaps, dodge emergency situations and avoid cosmetic damage thanks to precision steering and optimized wheelbases, which allow for expert navigation.
Articulation means those trail rated suspensions enhance off-road performance maximizing flexibility, axle articulation and wheel travel.
Ground Clearance is more than just the area under your Jeep when you drive over obstacles it also includes approach, break over and departure angles to ensure the vehicle can clear logs, rocks and uneven ground.
So remember the next time you see that trail rate 4x4 badge on your Jeep or other Jeeps know it’s not just a badge it’s a lot more! Jeep says they don’t make Jeep. We do. Revel in all things Jeep… that unstoppable spirit that makes our Jeep community and our Jeep experiences what it means to live the Jeep life.